Why Mobile? The world has changed: What’s your digital strategy?

Mobile web adoption is growing 8x faster than a web adoption did in the 1990’s and early 2000’s.
44% of the Fortune 500 companies failed the [Google] mobile friendly test.
Every 100ms increase in load time decreases sales by 1%.
70% of tablet users expect a website to load in two seconds or less.
57% of users say they won’t recommend a business with a poorly designed mobile site.
Mobile will be the fastest-growing advertising channel and buy spending on each of the digital formats. US mobile ad revenue will rise by a 26.5% CAGR through of 2020.
–BI Intelligence

It’s no secret that our everyday life has changed. Smartphones have replaced many things in our day-to-day life i.e. the calculator, watches, clocks, paper calendars, flashlights, phone books, and note pads. “In 2015 mobile ad spending accounts for 49% of digital ad spending, which is only slightly behind the trends of how people are using their devices.”

Mobile Devices

The new “Social A-D-D” consumer expects everything at their fingertips instantly. It’s no longer the case that “only the younger demographic” is text messaging, watching videos and using their smartphone for Internet. Among nearly every age demographic, mobile usage has surpassed desktop usage.

Brands must engage consumers in the way they want to be communicated with and marketed to. Mobility is no longer a “nice to have”; mobile marketing and communications are table stakes, and your brand is on the line. Most innovative companies went to a “mobile first” mentality in their design and development two years ago, betting on the increased consumer usage and demands.

Not having a mobile optimized website is like closing your store one day each week.
61% of people have a better opinion of brands when they offer a good mobile experience.”
41% of consumers turned to a competitor’s site after a bad mobile experience.
91% of adults have their mobile phone within arm’s reach 24/7.
71% of global mobile web users expect websites to load as quickly, almost as quickly, or faster on their smartphone compared to the computer they use at home.